beer today page beer 101

home page beer 101

IMAGES FOR BEER 101 TO APPLY

BEER 101 DRAWING PROCESS TEMPLATE

NAVIGATION TABLE BEER 101

WEBSITE LINKS TO RESEARCH (WORK CITED)

http://www.imrpublications.com/Free-Samples.aspx?sid=38&rid=2
http://www.smithsonianmag.com/history/the-beer-archaeologist-17016372/?no-ist
http://pubs.niaaa.nih.gov/publications/CollegeFactSheet/CollegeFactSheet.pdf

BEER 101 progress (research information)

History of beer

·      By 1880 there were 2500 breweries across the nation

·      Chemical tests of ancient pottery fars reveal that beer was produced as back as 7000 years ago

·      In mesopotamina the oldest evidence of beer is 6000 years old Sumerian tablet depicting people drinking a beverage through reed straws from a communal bowl.

·      Beer was discovered at Good Tepe in the central Zargos mountains of Iran where fragments of jug, at least 5000 years old was found to be coated with beer stone, a by-product of brewing process.

·      Ale produced before the industrial revolution continued to be made and sold on a domestic scale, although by 7^th century ad beer was also being produced and sold by European monasteries.

·      During the industrial revolution, the production of beer moved from artisanal to industrial manufacturing and domestic manufacturing ceased to be significant by the end of the 19^th century.

·      As of today more than 133 billion liters are sold a year = producing total global revenues of $294.5 billion.

College students and beer

·      College and alcohol has become a ritual

·      Studies reveal a consistent association between lower-self reported grade averages and higher levels of alcohol consumption

·      According to national survey, almost 60 percent of college students ages 18-22 report drinking alcohol in the past month and almost 40 percent of the report binge drinking in the past month.

·      Each year an estimated 1825 college students between ages 18 to 24 die from alcohol related unintentional injuries

·      Students under the age 21 reported drinking with 82 percent of underage college.

·      According to Harvard researchers, the majority of all drinking occurs in white males under the age of 24 (mostly involved in athletics or reside in fraternities).

·      Each year an estimated 3360000 students between 18 to 24 drive under the influence of alcohol.

Beer and sports

·      Budweiser/budlight= both the leading and sponsor in global beer market.

·      Fifa world cup partnership

·      2012 = bud light paid 1 billion for 6yr deal for NFL rights.

·      Budweiser rights to MLB are 20 million a year.

·      Budweiser NBA estimated at 35 million a tear

·      Rights to majority of major sports teams (American football, baseball, basketball)

·      Heineken =70 million a year partnership with UEFA for champions league rights. (2005 company switch to promote on global basis)

·      Title sponsor of Europe premier international club rugby competition.

·      Carlsberg = associayed with UEFA started in 1998.

·      Targets soccer and fans

·      Sponsor of Liverpool (1992-2010)

·      National teams sponsorship with Bulgaria, Denmark, Serbia and Switzerland.

·      New round of sponsorship including rights to English premier league and arsenal.

·      Miller lite/ Coors light = NFL deals with Dallas cowboys, green bay packers and Minnesota timer wolves.

·      53.5 million a year deal with NHL.

·      Soccer deals including MLS clubs and liga MX

·      Corona = rights in soccer (central and north America with several Mexican and US clubs)

·      Partner rights to tennis ATP tour at 13 million